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6 Tips to Create Successful Financial Projections for a New Business
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Starting a new business
May 8, 2026

6 Tips to Create Successful Financial Projections for a New Business

6 Tips to Create Successful Financial Projections for a New Business
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It's no secret that starting a business is one of the most difficult tasks that you can undertake. In fact, approximately 50% of small businesses fail within their first five years in operation.

Fortunately, having a strong financial plan can ensure that your company is able to navigate the many pitfalls that it's sure to encounter during its early stages. 

Not sure where to start? Don't worry, we’ve got you covered.

Let's take a look at everything you need to know about making successful financial projections for your company.

1. Map Out Your Expenses 

As you might expect, one of the most important steps for new business owners to take is mapping out a comprehensive outlay of the expenses you anticipate.

This includes costs like rent, equipment, payroll, and utilities. In general, you'll want to document as many fixed regular expenses as possible so that you have a strong understanding of how much your company will be spending each month. 

But, you also need to have a strong grasp of the future expenses that you'll incur. These are typically tax increases as your revenue grows, adherence to minimum wage regulations, etc.

Finally, it's imperative to plan for contingencies that may occur. A fire or natural disaster, for example, could result in significant downtime that can drastically impact your overall revenue.

So, ensure that you're prepared to deal with interruptions in your company's productivity. This will allow you to stay afloat until the situation is resolved.

2. Accurate Sales Forecasts

It's not feasible to predict the exact number of sales within a given period of time. But, you should be able to formulate an accurate estimate of how your company will perform in this area.

A great way to start is to set goals and predictions for each week, month, quarter, and year. Not only will this help you improve your sales performance over time, but you'll also get an understanding of periods where sales may dip.

In many industries, sales spike during certain seasons and drop in others. So, you can modify your company's strategies to help increase sales during low periods while capitalizing on higher consumer interest during peak sales periods.

It's important to note that your sales goals should be realistic and not overly ambitious. This will give you the most accurate representation of your company's performance.

Otherwise, it's likely that you find yourself falling far short of these expectations.

3. Assets and Liabilities

Your company's liabilities and assets are an index of its overall net worth.

For instance, a company with a strong annual revenue may look great on paper. But, it may actually have a negligible net worth if it also has substantial liabilities.

By understanding your company's current assets and liabilities (and you expect these to change as time goes on), you'll be better equipped to accurately track your company's net worth.

Since many business owners tend to misinterpret the overall value of their assets, this is a crucial step to take when setting annual financial projections.

They also tend to underestimate their liabilities. This can cause notable financial complications in the future.

4. Cash Flow Estimation

Similar to how you should strive to accurately predict sales performance, it's also strongly recommended that you do the same with your monthly cash flow.  

Keep in mind that the term 'cash flow' applies to money that both enters and leaves your business. So, high sales numbers won't be much of a benefit if most of that money is going toward overhead costs like rent, payroll, etc.

You can use your cash flow estimation to calculate how much money you'll have at the end of each month after your expenses have been taken care of. From here, you'll be able to come up with the best way to allocate, such as investing it in scaling your company. 

5. Plan of Operations

In order to attain the goals you set for yourself, it's imperative to have a solid plan of operations to help facilitate your success.

When broken down, this involves taking an in-depth look at various aspects of how your company is run. In general, these include:

  • The volume of work that each employee is able to handle
  • Areas where costs could be cut or efficiency could be improved 
  • How much productivity is possible before resources are spread too thin

Common methods used to improve overall efficiency are automation, upgrading equipment, etc. The more refined your operations plan is, the faster you'll be able to scale your company.

6. Proper Break-Even Analysis 

Interestingly enough, many companies price their products inefficiently during their early stages. The vast majority of the time, this is due to the absence of a sufficient break-even analysis.

Not only will you be able to determine the ideal price for your products and services, but you'll also gain a stronger understanding of your company's overall performance.

As previously mentioned, a company with a substantial revenue doesn't always exhibit a substantial profit. Formulating (and adhering to) a thorough break-even analysis will help ensure that you have much more control of your company's finances.

Making Successful Financial Projections for Your Business Can Seem Difficult

But it doesn't have to be.

With the above information about how to make proper successful financial projections in mind, you'll be well on your way toward establishing the best chance of success for your company.

Want to learn more about how we can help? Check out how our interactive financial simulator can do all of the heavy lifting and calculations for you.

How do you compare against other financial planning & analysis (FP&A) software?

RunSmart is built specifically for small business owners who need a clear understanding of where their business stands today and how decisions will shape what comes next. While many FP&A platforms emphasize dashboards and complex configuration, RunSmart focuses on turning your QuickBooks data into practical financial intelligence you can act on.

It continuously analyzes historical performance, highlights meaningful financial shifts, and provides a clear view of your current financial health across profitability, cash flow, and growth. At the same time, it generates forward-looking forecasts that help you evaluate the financial impact of hiring, pricing changes, borrowing, or expansion before committing capital.

The result is a platform designed to help you understand your business today, plan confidently for tomorrow, and make informed decisions without the overhead of traditional enterprise tools.

Do I need a strong background in finance to use RunSmart?

Not at all. RunSmart is designed to be easy to use. We handle all calculations and generate forecasts automatically so you don’t have to. That said, to deliver reliable results, your books need to be clean, up to date, and properly categorized every month. If you’re unsure about your bookkeeping quality, we recommend working with a professional bookkeeper first to get things in order.

What makes RunSmart’s forecasts more reliable than other tools?

RunSmart’s forecasts are built to support real business decisions, not just generate projections. Instead of relying on simplified assumptions, RunSmart uses advanced statistical models that account for seasonality, long term trends, and volatility in your historical QuickBooks data.

By continuously analyzing performance patterns and financial shifts, RunSmart produces rolling forecasts that reflect how your business actually behaves. The result is forward looking projections you can confidently use to evaluate hiring, pricing, borrowing, and growth decisions.

My small business has been operational for less than 2 years; can I still use RunSmart?

To ensure reliable forecasts, we require a minimum of 2 consecutive years of historical financial data in your QuickBooks Online account to use RunSmart. Anything less than 2 years does not provide enough data to identify seasonal patterns or trends effectively.

Does RunSmart support consolidations or class tracking for budgeting?

No. RunSmart is intentionally designed for single-entity businesses and does not support consolidating multiple companies or budgeting by class.

In many small businesses, consolidating financial data or budgeting across multiple classes can make it harder to clearly identify where issues are developing. RunSmart focuses on analyzing each business independently so trends, risks, and performance changes are easier to detect and address.

These types of consolidation and class-level budgeting tools are typically designed for large finance teams managing complex corporate structures. RunSmart instead prioritizes clear forecasts, financial diagnostics, and decision insights that small business owners and advisors can quickly understand and act on—without the added complexity of enterprise finance features.

I don’t use QuickBooks Online for my small business. Can I still use RunSmart?

At this time, we currently only support an integration with QuickBooks Online.

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