Uncover the true value of your business and sell for top dollar
How StartSmart Works
StartSmart turns your answers into clear financial projections automatically — no spreadsheets, formulas, or financial expertise required.
Financial Modeling Based on Your Inputs
StartSmart asks a small set of guided questions about your business idea — such as pricing, expected demand, costs, and timing. Based on your responses, it automatically models expenses, revenue, cash flow, profitability, and break-even timing.
Built-In Logic to Handle the Math
Behind the scenes, StartSmart handles all calculations and financial logic for you. It applies structured financial modeling techniques to translate your inputs into clear, consistent projections you can actually understand.
Clear Outputs You Can Use to Decide
The result is a clear financial picture that shows whether a business idea can realistically make money, how long it may take to break even, and what level of investment is required — so you can decide whether to move forward with confidence.
The must-have tool for small business owners aiming to sell for maximum profit
Uncover the true value of your business with our user-friendly software, designed to help small business owners accurately assess their company’s worth and provide compelling proof to buyers, ensuring the highest possible sale price.
With automated reports, dynamic scenario analysis, and professional-quality insights, you can confidently navigate the selling process, build trust with potential buyers, and negotiate for top dollar—all without the expense of hiring costly M&A experts or paying hefty commissions.
Everything You Need to Prepare for a Successful Exit
Explore the tools and insights ExitSmart provides to help business owners understand valuation drivers, model exit scenarios, identify risks, and prepare financially for a stronger, more successful transition.
Easy to Use
ExitSmart empowers anyone, regardless of financial expertise, to confidently evaluate their business’s worth without the need to pay for the services of expensive M&A experts.
Reliable, Bias-Free Valuations
Benefit from proven valuation methodologies and advanced statistical algorithms designed specifically for small businesses, minimizing the risk of human error or bias in the valuation process..
Comprehensive What-If Analysis
Run multiple “what-if” scenarios, helping you understand how different factors (like market conditions or changes in revenue) could impact your business’s value.
Track Value Changes
Understand how your business’s value has changed over time with our historical value tracking feature. Analyze past valuation trends and pinpoint key factors that drove growth or caused declines, empowering you with insights to guide future decisions.
Collaborate seamlessly
Assemble a team and extend invitations to partners, investors, and key personnel to join your project, facilitating global collaboration on your valuation from any location.
Valuation Reports On-Demand
Receive detailed valuation reports delivered straight to your inbox on your schedule—monthly, quarterly, or yearly—providing an in-depth analysis of your business’s worth. Generate customized reports designed to provide compelling proof to buyers or stakeholders, empowering you to communicate your business’s value effectively with data-backed insights for negotiations or presentations.
StartSmart FAQs
Answers to common questions about how StartSmart works and what you can expect.
While many FP&A platforms are built for finance teams and focus heavily on reporting, dashboards, and complex modeling, RunSmart is designed to turn your QuickBooks data into practical financial insights you can actually use. It helps you understand what is happening in your business, identify potential financial risks, and forecast how decisions around hiring, spending, pricing, borrowing, or growth may impact cash flow, profitability, and long-term performance.
Instead of requiring you to build complicated spreadsheets or navigate enterprise-level planning tools, RunSmart automatically generates forecasts, health assessments, scenarios, budgets, and plain-language insights that make financial planning more approachable.
The result is a platform built to help small businesses understand their numbers, plan with more confidence, and make smarter decisions without the cost, complexity, or overhead of traditional FP&A software.
Not at all. RunSmart is designed to be easy to use. We handle all calculations and generate forecasts automatically so you don’t have to. That said, to deliver reliable results, your books need to be clean, up to date, and properly categorized every month. If you’re unsure about your bookkeeping quality, we recommend working with a professional bookkeeper first to get things in order.
RunSmart’s forecasts are built to support real business decisions, not just generate projections. Instead of relying on simplified assumptions, RunSmart uses advanced statistical models that account for seasonality, long term trends, and volatility in your historical QuickBooks data.
By continuously analyzing performance patterns and financial shifts, RunSmart produces rolling forecasts that reflect how your business actually behaves. The result is forward looking projections you can confidently use to evaluate hiring, pricing, borrowing, and growth decisions.
To ensure reliable forecasts, we require a minimum of 2 consecutive years of historical financial data in your QuickBooks Online account to use RunSmart. Anything less than 2 years does not provide enough data to identify seasonal patterns or trends effectively.
No. RunSmart is intentionally designed for single-entity businesses and does not support consolidating multiple companies or budgeting by class.
In many small businesses, consolidating financial data or budgeting across multiple classes can make it harder to clearly identify where issues are developing. RunSmart focuses on analyzing each business independently so trends, risks, and performance changes are easier to detect and address.
These types of consolidation and class-level budgeting tools are typically designed for large finance teams managing complex corporate structures. RunSmart instead prioritizes clear forecasts, financial diagnostics, and decision insights that small business owners and advisors can quickly understand and act on—without the added complexity of enterprise finance features.
At this time, we currently only support an integration with QuickBooks Online.
Real insights. Real decisions.
